Great website design grabs users’ attention at first glance. One of the most efficient ways to engage more visitors providing enhanced user experience on your site is using WordPress popups. From website subscriptions to product promotions – popups are perfect ways to boost conversion and sales on WordPress. But how to build attractive popups if you do not have programming skills? Luckily, WordPress offers a wide variety of popup plugins with lots of helpful features to create high-converting and engaging popups even for non-tech-savvy users. So, in this article, we will explore the top list of the best popup plugins for WordPress offering not only paid but also free tools with advanced popup-building features.
Why Use Popup Plugins on WordPress?
WordPress popup plugins bring to the table a wide variety of features that aim to prominently increase user engagement and conversions. The main functionality of these plugins is creating attractive pop-up windows on WordPress by enabling seamless customization that makes the process even quicker than you might think.
So, what are the main reasons you should consider when adding popups to your WordPress site?
- Growing Email List: Popups are primarily used to collect email subscriptions. In this case, popups mainly include subscription forms to move users to subscribe to your website updates or to receive newsletters, upcoming promotions, free offers, etc. So, popups are great elements of lead magnets.
- Promo Offers: Popup plugins are successfully used to highlight some important events, offers, or website news to a random user. Popups quickly grab users’ attention by calling them to action.
- Site Maintenance Notifications and Alerts: If your website is under construction, or there are several policies changed, then popups can efficiently serve as a way to notify users about these important changes and make sure they receive information.
- Calling Users to Action: Another benefit of popup plugins is that they can strategically move users to make a specific action toward your business. In other words, popups are attractive call-to-action elements.
Moreover, the most advanced popup plugins offer a wide array of features to customize popup templates according to your brand style. As well as they enable website owners to change popup content and define appropriate timing, and appearance. In other words, you have all the needed assets to implement a targeted popup message to your website to generate qualified leads for a certain purpose.
Best Popup Plugins for WordPress: 2024’s Updated List
As soon as we explored the main benefits of popups in the previous section, we should move forward to look at the best list of popup plugins for WordPress.
1. Claspo
Claspo – no-code popup builder for lead generation. It allows you to create special promotions in just 5 minutes. Unlike competitors, Claspo offers extensive customization options and does not slow down your website. All features are available in the free lifetime plan, with only limits on the number of views, websites, and users.
This intuitive popup builder boasts a user-friendly drag-and-drop editor and a vast library of pre-made templates. With Claspo, it is easy for anyone to design professional-looking popups without coding or design experience.
Key Features
- Choose from 700 ready-made and tested templates for over 30 marketing mechanics.
- Customize in a user-friendly drag-and-drop editor, easily adapt for mobile screens, translate into different languages, and align with your website’s branding to make the widget look native and exactly how you want it.
- Select from ready-made non-intrusive display settings or experiment with your own. Use advanced behavioral targeting – exit intent, scroll triggering, first-time user, etc., and target by pages and UTM tags.
- Easily integrate with marketing platforms (Mailchimp, MailerLite, and 20 others). Set rules for transferring leads to ESP lists as you need.
- Simply install the script on your site and be confident it will work correctly. Use WordPress, Shopify plugins, or integration with GTM if you don’t want to dive into the code.
Pricing
Claspo offers a free plan and paid plans based on monthly and annual billing. The free plan isn’t a trial; it provides full functionality with no feature limitations—all features are accessible. The only restrictions are on the number of page views, supported websites, and users. Paid plans increase these limits.
- Lifetime Free
- Lite ($16.66/month)
- Advanced ($25/month)
- Pro ($41.66/month)
These plans are transparent with no strings attached. If you need to increase the number of pageviews, you can do so within any plan.
2. Popup Builder by OptinMonster
If you are looking to find a plugin that will help you grow your subscriber list, increase your sales percentage, and help grow your business, then OptinMonster is your best choice. The plugin has over 1 million active installations on WordPress.
Such features as popup campaigns, subscription forms, sticky popup notifications, and popup spins can be created through this plugin. You can build more than 10 types of attractive popups through this plugin.
Drag and drop maker offers you an easy and fast operation with pre-built popup templates. One of the greatest features of this plugin is the Exit intent popup creation and on-site retargeting that prevents users from leaving your website without making a conversion.
Pricing
Such advanced features as Email Marketing platform integrations, training and premium support, popup countdown, UTM targeting, etc. are available in the Pro version of this plugin. Here, you can check the pro plans:
- Basic – $16 per month
- Plus – $19 per month
- Pro – $69 per month
- Growth – $99 per month
3. Popup Maker
The WordPress Popup Maker plugin is the next well-known plugin among WordPress users scoring more than 700,000 active installations. Offering a wide variety of popup types to create a Popup maker is a great funnel to your company’s lead generation strategies and revenue growth.
Not only can you create subscription popups, but also special offers, announcements, and alerts through the Popup Maker plugin.
With this plugin, users are allowed to customize the popup open triggers and functions, like opening automatically, with a button click, etc.
This plugin is highly compatible with the most famous form plugins, such as WPForms, Caldera Forms, Ninja Forms, etc, as well as Email Marketing platforms like Aweber, GetResponse, MailChimp, etc.
Moreover, with the Popup Editor, you will get an opportunity to adjust popup size and position, as well as add animation details, and make changes to the content. To show your website visitors relevant content, you can target a specific segment of your website to see the popup. This is through the plugin’s Conditions options.
Pricing
You can build perfect popups on your website by just using the Popup Maker plugin’s free version. However, to access such features, as exit intent, advanced analytics, targeting, and other beneficial functions, you need to activate the plugin’s Pro version at these prices:
- Start – $87 per year
- Grow – $147 per year
- Optimize – $247 per year
4. WP Popups
Another tool from our best popup plugins list is WP Popups. This template builder scores more than 30,000 active installations on WordPress enabling users to customize popup templates easily without hassles. Moreover, no coding skills are required to use this plugin on your website. You can use this popup plugin to show some important messages, for instance, an EU Cookie notice, or grow your subscriber list with various call-to-action buttons, etc. The WP Popups plugin suits almost all your needs.
Many valuable integrations with famous forms and Email Marketing plugins make WP Popups a handy tool to use on your WordPress site.
Offering a wide variety of filters, this plugin enables you to combine them for better popup conversions.
Pricing
Premium version of the WP Popups plugin greatly enhances the plugin’s operational capabilities adding to the existing free features such options as Exit intent technology, geolocation, scheduler, A/B testing, etc.
To access these advanced features, you should activate one of the existing pricing packages:
- Basic – $70 per year
- Plus – $199 per year
- Pro – $399 per year
- Agency – $599 per year
5. Popup Builder
The last plugin from our list is Popup Builder hitting over 200,000 activations on WordPress. Those who are going to use popups for multiple purposes will highly benefit from this plugin. This is because the WordPress Popup Builder plugin offers a wide variety of popup types, events, and conditions helping users to reach a high level of conversions.
More tech-savvy users will appreciate custom JS/CSS coding opportunities aiming to provide a wider customization experience.
The plugin integrates with such widely known plugins, as WooCommerce, Ninja and Gravity forms, Polylang, Divi page builder, as well as mapping plugins, etc.
Pricing
If you decide to use the plugin’s free version you will still get the most out of it to increase your website engagement and boost conversions. However, the plugin’s Pro version is what you need to enjoy its more professional and advanced features.
- Starter – $49.95
- Business – $89.95
- Agency – $145.95
To Wrap Things Up…
As we conclude on the best popup plugins for WordPress, it becomes clear that these tools are a significant part of websites by seamlessly providing popup customization options. This mainly reduces efforts put into the popup-building process while publishing attractive and conversion-leading popups on WordPress.
No matter what purpose you have whether it is enhancing user experience, growing your email list, or boosting promotional offers, you can find the right popup plugin to fit your website needs. By leveraging the plugins’ advanced features you can transfer your WordPress site into a more attractive, user-orientated, and interactive platform.
